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Farmers, Trade Association Debate Merits Of Organic Marketing Fund

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Produce is often accompanied by signs like this one at a King Soopers grocery store in Fort Collins, Colo. But customers are often confused by their meaning, which is one reason the Organic Trade Association is trying to raise money for a "checkoff" to pay for consumer advertising and research.

The fast-growing organic sector has no succinct motto like "Got milk?" A trade group wants growers to help pay for one, but the idea is splitting farmers, processors and marketers into factions.

(Image credit: Luke Runyon/Harvest Public Media/KUNC)


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